Turn a moment of interest into a real conversation.
Keep Instagram customer messages close to the people who can help. Give product questions, service enquiries and sales follow-up a shared place in HueChat.
Collection enquiry · colour preference
Requires an eligible professional account and the relevant Meta permissions. Available messaging actions follow the provider's rules.
Keep the interest. Add the context.
An Instagram message can be the start of a purchase or an ongoing customer relationship. Help the team understand the request and decide who takes the next step.
Direct messages, shared responsibility
Let the team work from a shared inbox rather than leaving a customer's question with one person's account access.
Product interest with a next step
Keep preferences and conversation context available when qualifying a lead. Leads and sales workflows depend on the relevant plan features.
Private teamwork around the reply
Use assignment and internal notes to coordinate an answer without asking the customer to explain the question again.
From connection to follow-through
Authorize the eligible account
Connect the professional account and confirm the permissions required for messaging.
Give enquiries an owner
Decide which teammates handle product questions and which handle customer service.
Carry the context forward
Record useful details and follow up through the account's permitted messaging actions.
A new collection, a question worth following up
Imagine an independent fashion store receiving a question about a colour. A teammate handles the message while another checks the product information.
Example scenario, not a customer testimonial or a measured business result.
The enquiry arrives in the shared workspace.
An internal note keeps the customer's preference visible.
The responsible teammate continues the conversation with the answer.
The useful outcome: the social enquiry has an owner and a clear next step.
A few things to know
Can I connect any Instagram account?
Connection depends on account type, provider eligibility and granted permissions. Confirm the requirements for your account during setup.
Is Instagram the same connection as Messenger?
They are distinct channels. Set up and verify each intended account, even though both use Meta permissions.
Does this include every ad or comment workflow?
This page describes supported customer messaging. Advertising, comments and other actions require their own supported workflow and permissions; do not assume they are all enabled.
See this channel in your team's workflow.
Explore the connection requirements, the right plan and the next step for your business.